In
the same week Airbnb’s Plus program
officially shut down,
the company is launching a new “Guest Favorites” badge that will be
automatically added – and removed – from properties through an artificial
intelligence-powered system.
Airbnb
says it has about 7 million properties on its site and about 2 million of
those are marked as “Guest Favorites” as of the launch Wednesday. Users can filter
their search to find these properties.
But
the designation is not guaranteed for any set time. Airbnb head of global
operations Tara Bunch said the system is dynamic and badging may change daily.
“We
have these machine learning and artificial intelligence tools that look at all
these different areas like the quality rating, the cancellation rate, CS
[customer service] tickets, all of the subcategories – cleanliness, accuracy,
location, value, etc.,” she said.
“It
takes all of those factors and it essentially then automatically, on a…
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