Terry Jones was founder of Travelocity, founding chairman of Kayak and co-founder of Wayblazer.
When we launched Travelocity in 1996, it had state-of-the-art design and, along with Expedia and others, it created the largest category of e-commerce.
Sad to say, the travel user interface has hardly progressed since those days … until now.
I can say from experience, and with solid evidence, that ChatGPT will radically improve sales conversion and customer satisfaction, if implemented correctly.
How do I know?
In 2013 I got a call from the office of Ginni Rometty, then CEO of IBM. She asked if I could come to IBM and “teach IBM Watson about travel.” That led to me first learning about artificial intelligence and then evangelizing it for IBM.
Along the way I got to know the general manager of IBM Watson. When he left IBM (he was a serial entrepreneur), he decided to form several AI companies and asked me to co-found one in travel.
That led to Wayblazer, a company whose mission was to change…
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