You should expect to see “some erosion of current traffic levels” from brand-related terms as a result of Google’s Search Generative Experience, according to a new Authoritas analysis.
Why we care. Google just today announced it is rolling out SGE to users who aren’t opted into Search Labs, under the name of AI overviews. We’re still in the dark about how large of an impact the AI-generated answers will have on organic traffic. And, as Authoritas put it in their analysis:
- “These new types of generative results introduce more opportunities for third-party sites and even competitors to rank for your brand terms and related brand and product terms that you care about.”
Google SGE displayed for 91.4% of all search queries. Only 8.6% of keywords in this analysis did not have an AI-generated response.
Quora doing well in SGE. Question-and-answer site Quora finished “in the top 20 performing generative domains…
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