Two
of the travel industry’s leading sources of data and analysis regarding consumer
behavior and market trends are teaming up.
AirDNA,
a global authority on short-term rental data, has acquired Arrivalist, a
location intelligence platform for marketers primarily at tourism boards as
well as at hotels, attractions and other industry stakeholders in the United
States.
Financial
terms of the acquisition are not being disclosed.
Arrivalist
will now become a product within AirDNA’s suite of solutions, and the 25-person
Arrivalist team will join AirDNA. Arrivalist founder and CEO Cree Lawson becomes AirDNA’s
futurist and head of destination advocacy.
In
early
2022, private equity firm Alpine Investors acquired AirDNA for an
undisclosed amount. The company now sits within Predictis – Alpine’s platform
for data software businesses across multiple verticals.
AirDNA
CEO Demi Horvat, who moved into
that role last fall, said the company has been…
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