According to Ersoy, the Turkish tourism industry will become income-oriented, not cost-oriented, as this specific sector will see significant growth in 2023. Ersoy emphasised the need of expanding into new markets as a means of achieving the goal of attracting a larger tourist population and generating more revenues from the sector.
At the same time, the goal is to expand businesses everywhere Turkish Airlines operates, the Minister stated.
“We have created new focus markets within the scope of product diversification. We will see very serious increases in these markets. The first of these is the United States. We exceeded 1 million visitors from the U.S. last year and our goal for this year is to host 1.7 or 1.8 million visitors. In addition, we will focus on South American, Scandinavian, Gulf and Far Eastern countries. Another advantage of these countries is that they leave more money in per capita income as they come from distant…
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