Skift Take
Airbnb will try to widen its experiences audience by crafting them for locals, as well as travelers. Experiences will get the “categories” treatment, and a dose of TikTok and Instagram stories-like marketing.
There has been great interest in what Airbnb Experiences will be like when the company relaunches it after what will then be a two-year hiatus.
Here are the broad outlines of what’s likely taking shape, a view we’ve pieced together from sources and Airbnb public statements over the past few months.
- Airbnb will market experiences to locals in addition to travelers.
- The company will make them somewhat more mainstream by selling tickets for major attractions like the Louvre and Vatican tours.
- Airbnb guests can expect offers of in-home private chefs and massage therapists, for example.
- Airbnb will display experiences in “categories,” similar to what it’s been doing for homes and…
