TikTok is no longer just an entertainment platform – it has rapidly evolved into a powerful search engine, particularly for the younger generation. With a staggering 74% of Gen Z using TikTok as their go-to search platform in 2024, brands can no longer afford to ignore it.
This comprehensive guide delves into the intricacies of optimizing for TikTok, exploring strategies, tools and best practices to help you enhance your visibility, engage your target audience and ultimately drive success on this rapidly growing platform.
Why TikTok is threatening Google’s supremacy
TikTok is changing the buyer journey. Instead of a linear consumer path, TikTok has created a loop of videos where consumers watch and purchase. And because it’s rooted in entertainment, brand discovery is easier and more fun.
Users are looking for the things they’d search for on Google, but staying in the app much longer than they’d stay on Google because of that entertainment factor. On…
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