Visitor centres across Australia have formed a professional association, and together launched an app to help domestic travellers and international visitors explore Australia with greater confidence.
Commenting on the need for a formal grouping, Mark Greaves, head of the Association of Australian Visitor Centres and director of The Tourism Group, said: “Accredited visitor centres have been around for a while in Australia. While the accreditation is fairly new, there is a growing awareness of the need to have a collective voice and single touchpoint for the tourism industry. It was a logical step forward and all stakeholders – such as local associations and Tourism Australia – were supportive of this concept.”
Currently, more than 450 accredited visitor centres are spread across Australia, and these are open seven…