With a strategy focusing on US routes, such as New York, Los Angeles, Miami, and San Francisco, as well as unique destinations like Reunion Island, French Polynesia, and Tahiti, the airline needs the agility to respond swiftly to changing customer demand with targeted promotions and offers. To maintain the flexibility required for this business model, French bee implemented Amadeus Anytime Merchandising promo codes. 
By adopting this solution, French bee has enhanced its retailing capabilities and streamlined campaigns, increasing conversion and revenue – while amplifying its core values of a customer-first philosophy and omnichannel outreach.Â
This case study will explore:
- French-bee’s traveler-centric evolution
- Six ways French bee has benefitted from implementing Amadeus Anytime Merchandising promo codes
- Key solution capabilities that can help airline marketeers to drive enhanced campaigns
- Three challenges Amadeus Anytime Merchandising promo codes has helped French bee…
