How hyper-personalization is changing the game in travel marketing: A conversation with Adobe

In 2017, we started using Adobe Experience Manager Sites&Assets, Adobe Target and migrated from Omniture to Adobe Analytics to help Amadeus.com deliver more personalized experiences. In 2018, the two companies formed a partnership to integrate the Adobe Experience Cloud in the Amadeus Digital Experience Suite, to give airlines the unparalleled ability to create more targeted and personalized experiences across all digital touchpoints. 

This was the beginning of a great partnership that would have a lasting impact on airline marketing and the travel industry. Today, I’m speaking with Jose Garrido, Retail and Travel Lead at Adobe, about what we’ve accomplished together so far, how it has benefited travelers, and our shared vision for the future of travel.

SUSANA: Why is Adobe interested in the travel space, and what is the main issue you think you can help us solve? 

JOSE: At Adobe, we realized that many travel companies like airlines, online travel agencies,…