Virgin Australia has launched a new marketing campaign that aims to appeal to millions of Aussies as they emerge from lockdown and prepare to travel again.
At the heart of the campaign is Virgin’s award-winning service, which is highlighted through a young family on a summer holiday.
The parents are able to enjoy the blissful relaxation of their much-anticipated holiday, as distractions from their energetic children are relieved by the assistance of Virgin team members, who magically appear at various stages of the trip.
The campaign is a wonderfully fun nod to Virgin flair, maintaining the aesthetic, feel and humour of the airline’s ‘VA-X & Win’ campaign, which has so far seen more than 250,000 entries into the…