‘Orchestration’ caught my attention, here’s why
Just a few years ago there was little talk of orchestration at travel payments conferences but today it’s a primary focus of conversation. To see leaders from the industry cite challenges with orchestration above chargebacks is actually encouraging because it suggests our industry realizes the only way to reduce complexity is through orchestration. Indeed, more than a third of the respondents to our survey plan to implement a payments orchestration platform in the next 12 months.
Travel payments are uniquely complex. A large airline may operate in hundreds of markets and its passengers may wish to pay with hundreds of different methods, many of them local. The merchant is likely to have multiple acquiring partners covering its different geographic markets.
The nature of the airline’s sales also vary. Some bookings are arguably more important to the airline than others. A group booking of premium leisure…