The Ascott Limited has upgraded its loyalty programme, Ascott Star Rewards (ASR), to offer more rewards for members’ bookings made via its direct channels.Â
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In celebration of ASR’s third anniversary this April, ASR members can now earn points on qualifying bookings through Ascott’s reservation offices via email, phone call and WeChat, as well as authorised travel agents via Ascott’s Global Distribution System. Members can also earn points for walk-in bookings across Ascott’s 400 ASR participating properties globally.
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Tan Bee Leng, Ascott’s Managing Director for Brand & Marketing, said: “Three years on, Ascott remains steadfast in its commitment to uphold ASR as one of the most flexible loyalty programmes…