Sabre Corporation (SABR – Free Report) , a global travel industry technology provider, has entered a multi-year distribution agreement with International Airlines Group (“IAG”). This collaboration aims to bolster their existing partnership and advance modern travel retailing practices.
Under the agreement, Sabre-connected travel buyers and agencies will gain the capability to sell traditional EDIFACT content and access competitive NDC (New Distribution Capability) offers from IAG’s airlines, including British Airways, Iberia, Aer Lingus and Vueling. The expanded content encompasses Additional Price Points and ancillaries, offering travel agencies a broader spectrum of options for comparison and selection.
This move aligns with the evolving landscape of modern travel retailing, emphasizing the differentiation of airline offerings and enhancing personalized experiences for travelers. Sabre and IAG are jointly committed to advancing the NDC standard, a…
