- In support of helping agencies evolve as modern retailers, Travelport reveals new study findings.
- When booking with an OTA, nearly half (46%) of leisure travelers can’t remember which site they used to book their last trip.
- However, travelers who do remember the OTA they used had an “above average” or “excellent” booking experience (78%).
- While most US travelers admit they don’t have a favorite OTA (55%), many travelers in Saudi Arabia (63%) and Japan (70%) say they do have a preferred online travel retailer.
- Surprisingly, 99% of corporate travelers do not know the name of their travel management company (TMC).
LANGLEY UK, November 16, 2022 – Nearly half (46%) of travelers can’t remember which online travel agency (OTA) they used to book their last leisure trip, according to the Modern Retail Study, new independent research commissioned by Travelport, a global technology company that powers travel bookings for hundreds of thousands of travel suppliers worldwide.
To…