- 93% of consumers say the best retailers make it easy to find the product(s) they want
- 59% of consumers say that getting exactly what they want is more important than how much they pay for it
- 83% of younger consumers aged 18-41 want more human-led customer support
- 60% of consumers say they would take longer transport routes to their destination and 49% would choose to spend more to save on carbon (CO2) emissions when traveling
Langley, UK, April 12, 2023: According to new independent research commissioned by Travelport, a global technology company that powers bookings for hundreds of thousands of travel suppliers worldwide, consumers want the travel industry to get modern. The study, entitled “What Consumers Want,” revealed multiple gaps that explain the lacking trust customers have in travel retailers, namely the lack of simplified and intuitive experiences, easy support and transparency. For the travel industry, this insight offers valuable considerations and opportunities to…