- Tourism Malaysia is using Travelport’s data-driven analysis and travel retailing insights to increase destination marketing campaign conversions and elevate tourism in Malaysia.
- The expansion is a result of a successful collaboration that has helped Tourism Malaysia increase campaign conversions by 50% since 2019.
- Travelport will continue working with the Malaysian Destination Marketing Organization (DMO) to help Tourism Malaysia achieve its target of attracting more than 35 million tourists through 2026.
LANGLEY UK, April 16, 2024 – Travelport, a global technology company that powers travel bookings for hundreds of thousands of travel suppliers worldwide, and Tourism Malaysia, an agency under the Ministry of Tourism, Arts & Culture Malaysia, today announced they have expanded their strategic destination marketing collaboration.
The collaboration between Tourism Malaysia and Travelport has resulted in a successful campaign and data analysis work that has accelerated the campaign…