The holiday letting giant is rethinking its strategy by refining properties on offer and introducing new experiences.
Airbnb is one of the world’s most-used rental sites but it’s stirred anger and criticism from tourism boards, residents and travellers in recent years.
Several destinations have cracked down on the proliferating number of accommodation rentals including Florence and Barcelona to try and stem local housing crises.
Some of the company’s marketing stunts have also missed the mark. Most recently, Airbnb offered guests the chance to be a gladiator in Rome’s Colosseum, which was derided by locals and officials as ‘Disneyfying’ the ancient monument.
Now, the holiday letting giant is rethinking its strategy including refining the properties on offer and introducing new experiences.
Airbnb sees rise in bookings in 2024
Despite the growing concerns over its contribution to overtourism, Airbnb’s popularity continues to grow.
Bookings…
