On June 28, 2024, hundreds of people marched through Montreal’s Hochelaga neighbourhood calling for an outright ban or at least restrictions on short-term rental companies such as Airbnb in Quebec. The protest occurred three days before Moving Day, a day when many residential leases in the province are set to begin. Protesters argue that these companies, along with real estate speculation, are contributing to the housing shortage in Quebec. Community organizer Lyn O’Donnell underpins this argument by stating that platforms like Airbnb are depleting the housing stock. She emphasizes the dire shortage of social housing in the region and the need for accessible options in the private market for ordinary individuals.