Upselling in the hotel industry involves offering guests paid extras that make their stay better, easier, and more fun. Cross-selling, on the other hand, involves promoting add-ons from all departments. Both disciplines aim to drive more revenue through extra sales. Reservation agents and receptionists are in a prime position to upsell hotel rooms, since they have contact with guests while they’re booking and before they check into their rooms. There are many ways to convince guests that the higher room category is worth it, including promoting higher room categories during the booking process, pitching paid upgrades pre-arrival, offering a fancier room during check-in, providing room tours, creating package deals, offering discounts through loyalty programs, actively marketing hotel room upgrades, and using upsell software. Automating upselling is the best way to get the most out of the practice. Upselling software can integrate with a hotel’s PMS, making set-up quick and simple. It can also offer flexible presentation options to increase conversions and time-saving automation, ultimately increasing reach and revenue.