Carlton City Hotel Singapore has chosen eInsight CRM by Cendyn to consolidate its data, streamline guest communication and gain a 360-degree view of each guest. Using the tool, the hotel can provide personalised experiences for each guest, leveraging data on each individual’s interests, past spending and behaviours. The eInsight CRM provides real-time reporting and analytics insights to allow businesses to refine their marketing strategies, the tool also enables audience outreach. Cendyn’s CRO, John Seaton, said the award-winning CRM creates an “unmatched level of actionable insights, including the personalisation, automation and reporting tools that drive direct bookings and increase ROI”.