Radisson Hotel Group has launched a new phase of its digital transformation with the help of advanced virtual reality (VR) technologies that enable guests to view hotels virtually. The group aims to provide a more personalised and localised digital experience. Immersive content has seen a +3.85% increase in average time on page, a +20.91% increase in engagement and a +279% increase in clicks, while immersive experiences have also been used to boost the Meetings and Events business, resulting in a +35% increase in inquiries and a +12% in booking conversions. Radisson Hotel Group has also launched its customer-first and digital strategy based on immersive and localized experiences that can be accessed in 29 languages and personalised for more than 60 regions. The group uses personalisation to reach customers using their local customs, colours, societal codes and values on top of translation.