BERLIN — As the lines between leisure and business guests continue to blur, hoteliers said the key to staying relevant to travelers is to be flexible to their needs and true to what they already do well.
Speaking during “The New Urban Status Quo: The Rise of the Hybrid Guest” session during the Adjacent Spaces at the International Hospitality Investment Forum, Daniel Johansson, director of development and acquisitions for the Cheval Collection, said the key to success with changing guests is to remain true to the core of what your company does well.
“Whatever you do in terms of your concept, whatever your brand is, you need to stay authentic to it and true to it, I think,” he said. “Because there are a lot of successful models out there.”
William Laxton, CEO of Mactaggart Family & Partners, said for his company that has meant leaning in to flexibility for its guests and integrating into its communities in strong locations versus trying to be a one-stop shop.
He said that often means…