Just as the hospitality industry evolves, so too must the format of its conventions, especially one as influential to the hospitality industry as HITEC. This year, the senior team at HFTP has expanded the tradeshow’s depth and impact with the inaugural HITEC Technology Investment Conference, taking place immediately after the main event on Thursday, June 27 and Friday, June 29. While it’s been in the making for a long time, we couldn’t have hoped for a better year to debut this addition.
Why is 2024 particularly ripe for investment in this sector?
Needless as it may be to the mention at this point, the pandemic accelerated brands’ prioritization of technological adoption, and we are still technically within this event’s…