Independent hotels can use various types of hotel technology to compete with larger hotel chains and operate efficiently while enhancing guest experience. The online booking system is crucial for independent hotels as it enables guests to book rooms without having to call, which improves customer experience. Social media presents an opportunity for independent hotels to engage with potential guests, provide hotel information and offer deals and promotions. Revenue management software enables independent hotels to analyze occupancy rates, room rates, and other key metrics to enhance revenue and profitability.
Mobile apps help independent hotels provide guests with a seamless booking and checking-out experience. Smart room technology is a new development in the industry and allows guests to control the temperature, lighting, and entertainment in their rooms from their devices, improving their experience. Marketing automation helps independent hotels streamline marketing efforts, save time and resources while still effectively promoting their hotels. Lastly, independent hotels can use guest feedback tools and online surveys to learn what customers like and dislike, and use that information to improve their services, which enhances customer experience.