The role of technology in the hotel industry has become increasingly important, with operators recognizing the need for greater levels of detail and management in every department. Hoteliers today must consider the use of technology in distribution and inventory management, revenue management and pricing, direct bookings, property management, guest experience, market intelligence, business insights and performance, website conversion, sales and marketing, and brand reputation. According to Statista, the top reasons for utilizing technology include improving the guest experience, growing profits and future-proofing the business, gaining a competitive advantage and growing topline revenue. The use of technology can help hoteliers address modern industry challenges and pave the way for business growth. The key consideration for hotel business growth involves connecting all aspects associated with growing revenue, including improving brand reputation, enhancing guest experience, physical property improvements, offering simplified and flexible booking processes, and personalized communication. With 72% of travel sales projected to occur online by 2025, the trend of today’s guests towards convenience, flexibility, and elevated experiences must be a guiding light for hoteliers. Utilizing hotel commerce platforms can help hoteliers deal with fragmented data and disconnected systems, allowing them to centralize all of their commercial and business generating functions, streamline communications and payment processing, automate distribution and reservation management, and gain access to meaningful data, while using a single platform. With the right tech stack in place, hoteliers can drive growth and revenue while delivering exceptional guest experiences.