Hospitality businesses are facing a variety of challenges, including rising energy costs, labor shortages, and inflation. However, the demand for leisure and travel remains strong, with over 63% of global consumers planning a leisure trip in 2023. As a result, hotels and resorts are turning to technology to improve guest experiences, manage costs, and optimize their businesses. Five key trends include using the internet of things (IoT) and smart devices to create personalized experiences, automating and optimizing operations to reduce costs, implementing self-service and AI to manage labor shortages, using business intelligence (BI) to support sustainability efforts, and deploying a centralized property management system (PMS) for a seamless customer journey. These strategies can help hospitality businesses survive and thrive in a constantly evolving market.