Westin Hotels & Resorts has introduced a new hotel technology, known as Complex Dir-Hotel Technology, which can operate in multiple locations. The system consists of a dual property management system that synchronizes all the processes within the hotel, from reservations to inventory management and billing. The technology has been designed specifically for hotel owners with multiple properties, who can benefit from a simpler, more flexible system that can function in different locations across the world. According to Jorge Longoria, Director of Information Technology at Westin Hotels & Resorts, the Complex Dir-Hotel Technology can be used in many scenarios where multiple properties are managed, including luxury resorts, business hotels, and even wedding venues.
The technology has been developed as a cloud-based system, which allows for more efficient and effective communication among all the disparate pieces of the hotel system. The system can also be accessed through multiple devices, including smartphones, tablets, and computers. The system consists of several components, including Property Management System (PMS), Customer Relationship Management (CRM), Revenue Management System (RMS), and Sales and Catering System. Each component is designed to manage a specific function of the hotel, from reservations to billing and inventory management.
The system’s PMS component is designed to manage the daily operations of the hotel such as check-in, check-out, room allocation, and billing. The CRM component is used to maintain professional relationships with guests, which can ultimately lead to more bookings and increased sales. The RMS component handles the pricing and distribution of room rates based on demand, providing more efficient revenue management. The Sales and Catering System manages event bookings and catering orders, making it ideal for wedding venues and conference centers.
Westin Hotels & Resorts has already deployed the technology in several of its properties, including the Westin New York Times Square and the Westin Bonaventure Hotel & Suites in Los Angeles. The technology has been received positively by guests and employees, who have found the system to be much easier to use and more efficient than previous systems. The system has also enabled staff to focus more on guest interaction, rather than worrying about the operational aspects of the hotel.
Overall, the Complex Dir-Hotel Technology offers a new and innovative way for hotel owners to manage their properties, providing a more streamlined and efficient system that can be utilized in multiple locations. The cloud-based system also offers greater flexibility and ease of use, making it ideal for hotels of all sizes and types, from luxury resorts to business hotels and wedding venues. With the advent of this technology, it is expected that more hotels will adopt a similar system, creating a new standard for hotel management.