![Why siloed hotel tech categories should be removed from our vocabulary 2 - Hotel Technology The Hotel Yearbook](https://www.hospitalitynet.org/picture/153152682/hotel-yearbook.jpg)
James Bishop of Siteminder argues that the hospitality industry must move away from siloed technology systems towards a unified, integrated tech ecosystem. He compares the seamless experience modern travelers enjoy with the fragmented and outdated systems many hotels still use, which hinder efficiency and innovation. By adopting an omni-channel approach similar to the retail industry’s evolution, hotels can streamline operations and enhance guest experiences. Bischop advocates for an API-driven, MACH architecture to enable flexibility and real-time data integration, allowing hotels to leverage advanced AI and automation tools. He emphasizes the importance of a cohesive platform that combines various capabilities, driving real value…