BERLIN — Sustainable growth is the top priority as Wyndham Hotels & Resorts expands across Europe, the Middle East and Africa.
This region has been a standout for the New Jersey-based Wyndham. In 2021, the company signed 70 franchise agreements in the region and openings included its 50th hotel in India, the debut of La Quinta and Days Inn brands in the Middle East, and 12 resorts across Europe.
Dimitris Manikis, president for the EMEA region at Wyndham Hotels & Resorts, said he anticipates this summer will bring yet another wave of strong leisure demand to the region, but the key now is sustaining that demand year-round.
“We have pent-up demand now,” he said. “People want to travel out of country; we see airlines adding new destinations; we see tier-two and tier-three cities growing up in demand.”
That demand creates opportunity, Manikis said.
“The key thing for us is that we capture the demand and we make sure it continues — that it is not just seasonal,” he said….