RateGain Travel Technologies Ltd has introduced an enhancement to Adara’s Destination Expenditure Reports, aiming to assist Destination Marketing Organizations (DMOs) and tourism boards in tracking visitor spending accurately.
This upgrade enables DMOs to analyse spending patterns of visitors from over 25 origin markets and the top 25 merchants within a destination, providing insights into visitor preferences and economic impact.
The company reported that Adara’s offering in the destination marketing sector includes anonymised expenditure analysis correlated to a destination’s digital advertising efforts. By utilising these reports, DMOs can measure the effectiveness…