Simply being a hotel vendor doesn’t mean you have to stick to the same safe and unexciting approach.
Now more than ever, it’s essential for brands to celebrate their uniqueness and find ways to be distinctive.
Why? Recent research suggests that the human attention span decreases significantly when engaging with digital content, with users typically leaving a web page within 10-20 seconds if the content doesn’t immediately catch their interest.
It’s not simply a matter of declining attention spans, as much as it is about the narrative.
Consumers highly value entertaining content that aligns with their interests and passions.
In Hubspot’s 2023 State of Video Marketing Report, findings show that 69% of U.S. consumers prefer…