US based Choice Hotels has added 22 hotels to its international portfolio in Japan. The properties, belonging to Hoshino Resorts REIT, will all trade in future under Choice’s Comfort brand.
The additions take Choice’s Japanese portfolio at a stroke up to 96 hotels across Japan. The hotels transferring to Comfort have previously traded under the Chisun brand, and are largely roadside properties.
Working with a master franchise
For building the Japanese market presence of the Choice International portfolio, Choice Hotels Japan has a master franchise agreement in place that has seen it work with the US parent in an exclusive partnership since 2003. The partners signed a 10 year extension of the deal in 2019, indicating their mutual…