(Bloomberg) — Taylor Swift’s Eras Tour has made its way to Europe, providing the continent with a surge of flight and hotel bookings from her legion of fans.
Swifties are traveling from far and wide to see the superstar, Bernstein analysts Richard Clarke and Sabrina Blanc said, noting that demand for United Airlines Holdings Inc. from the US to Milan and Munich on dates coinciding with Swift’s tour in July have increased as much as 45% year-over-year.
The analysts expect “all hotel groups and online travel agencies to benefit with their European business,” highlighting Accor SA, Premier Inn owner Whitbread Plc, Booking Holdings Inc., TUI AG and Melia Hotels International SA as the “key winners” due to their large exposure…