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Study reveals significant impact of background music on guest experience and spending in hotels
October 31, 2024 – In the competitive world of hospitality, hotels are constantly seeking ways to enhance guest experiences and increase revenue. A revealing study by Richard R. Hertan from the University of Nevada, Las Vegas, analyzing the placement of music in 35 Miami Beach hotels, has shed light on a powerful yet often overlooked tool: background music.
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The study, which can be found in UNLV’s Digital Scholarship repository…