Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands, revealed key 2024 Japanese travel and tourism trends at its global CEO conference last week.
Staged in Japan for the first time, the CEOs of more than 40 GHA hotel brands and media gathered at Hotel Groove Shinjuku in Tokyo to hear insights into the preferences and behaviours of Japanese travellers.
GHA brings together a diverse collection of independent hospitality brands with GHA Discovery, a multi-brand loyalty programme leveraging a shared technology platform. GHA Discovery member data shows its membership base in Japan continues to grow, now up to 340,000 members. Hotel revenue generated by its Japan-based members is…