Pushing deeper into luxury hospitality and experiences, LVMH Moët Hennessy Louis Vuitton is investing in the Orient Express brand, with ambitious plans to add more trains, sailing ships and hotels.
LVMH revealed a “strategic partnership” with publicly traded French hotel giant Accor SA, which acquired Orient Express in 2022.
Financial terms — including the size of LVMH’s stake — were not disclosed.
Its investment extends to “the company that will operate the future hotels and trains, and in the entity that will own the two sailing ships.”
“The first ship is currently under construction at Chantiers de l’Atlantique, France, and the two groups will continue to search together for a third…