In your new role at Marriott, do you think Vietnam will be a challenging or exciting new market, given your history of managing large markets like South Korea and parts of China?
Vietnam stands out as one of Asia’s most dynamic hospitality markets, with immense potential for future growth.
The latest data from the General Statistics Office shows that international arrivals to Vietnam surged by 43 per cent on-year in the first nine months of 2024, reaching over 12.7 million, evidence of the country’s thriving tourism sector.
South Korea and China lead as the top source markets, contributing 3.4 million and 2.7 million visitors, respectively. Domestic tourism is equally strong, with around 95 million visits in the first nine…
