In the fast-paced world of quick-service restaurants (QSRs), relying solely on intuition can be risky. Instead, making data-driven decisions is essential for growth and success. As of 2023, nearly 50% of brands have declared plans to update a unified commerce platform for all order channels in the next 2 years. These unified commerce platforms include omnichannel ordering, menu management, pricing and payment management, CRM, kitchen management, inventory management, etc.
Adopting an omnichannel software that centralizes data allows for an effective in-depth data analysis. This helps discover ways to reduce costs, by optimizing processes and increasing direct sales through a deeper understanding of customer needs ultimately resulting…