Years of stagnation in the hospitality industry have passed, and the concept of premiumisation has taken centre stage. Today, travellers are no longer content with basic accommodations; they seek personalised, high-end experiences that align with their lifestyle and values. This shift is not only due to the changing demands of travellers but also a reflection of the industry’s ability to innovate and adapt. Through interviews with industry leaders, we explore how premiumisation is shaping the hospitality sector and driving guest preferences.
– Vartik Sethi
Occupancy rates for premium hotels in India are projected to reach decade-high levels of 70-72 percent in FY2024 and FY2025, following a recovery to 68-70 per cent in FY2023,…