Sam Nazarian, a renowned entrepreneur in the hospitality industry, is preparing to launch an unnamed wellness brand in collaboration with Fountain Life. The first property of this brand will span 13,000 square feet at the Century Plaza development in Century City, which is adjacent to the 726-room Fairmont Century Plaza Hotel, a project owned by the Reuben Brothers. Though many details remain undisclosed, it’s stated that the initial launch is set for late 2024. This wellness brand aims to roll out multiple projects, showcasing the potential growth and development Nazarian anticipates for the venture.