Personalization goes beyond knowing a customer’s birthday and sending the typical, generic ‘Happy Birthday’ email. When it comes to raising the bar in CX, travel and hospitality brands are constantly looking for ways to delight their customers through bespoke experiences that exceed expectations and foster customer loyalty. Every step of the traveler’s journey is an opportunity to wow a customer – from the booking experience to the luxurious amenities in a hotel room – but the best way to make customers feel cared for, understood and valued is by servicing them in their preferred language. According to industry data, 29% of businesses cite losing customers because they did not offer multilingual support, and 70% of end…