The iconic Taj, the flagship brand of Indian Hotels Company (IHCL), has once again become the World’s Strongest Hotel Brand by Brand Finance. The ‘Hotels 50 2024’ annual report by the world’s leading brand valuation consultancy recognises the most valuable and strongest hotel brands across the globe.
Puneet Chhatwal, Managing Director and Chief Executive Officer, IHCL, said, “We are delighted for the iconic brand Taj to be honoured as the World’s Strongest Hotel Brand yet again, in its milestone 120th year. Receiving this recognition for four years, thrice as number one in the world, is a testament to the brand’s century-old legacy of pioneering destinations, setting global benchmarks and showcasing Indian hospitality to…