Costa Vida CEO, Dave Rutter, has announced the promotion of Wade Allen to the position of President. Rutter praised Allen’s leadership and strategic vision in making a significant contribution to the Costa Vida brand and enhancing the guest experience by focusing on operational excellence. These aspects of Allen’s work align perfectly with the company’s values and goals. Allen’s achievements at Costa Vida include aligning various departments, implementing innovative strategies to improve team and guest experiences, and driving considerable improvements in sales and profitability. Rutter is confident that Allen will continue to propel Costa Vida to greater success.