SINGAPORE, 30 January 2024: Agoda, the global digital travel platform, broadens its collaboration with the World Wide Fund for Nature (WWF), expanding its Eco Deals Programme to support eight conservation projects across Southeast Asia.
In a press statement, Agoda says it will increase its donation to WWF-Singapore four-fold to USD1 million as part of this year’s Eco Deals Programme, supporting the conservation efforts of local WWF offices in eight markets; Cambodia, Indonesia, Lao PDR, Malaysia, Philippines, Singapore, Thailand, and Vietnam.
Agoda vice president for Southeast Asia, Enric Casals commented: “The Eco Deals Programme has been an important cause-related marketing initiative among our hotel partners to join since its launch in 2022. Building on the success of previous campaigns, the 2024 initiative is scaling up t, increasing the donation value up to USD1 million and expanding its reach projects in eight markets. This expansion offers…