Omri Morgenshtern highlights trends shaping travel in 2024, from visa-free access and AI innovations to fintech’s impact on consumer experiences.
SINGAPORE – Based on the first month of the year, 2024 could be a great year for travel, predicts Omri Morgenshtern, CEO of Agoda. Speaking at the ASEAN Tourism Forum 2024 (ATF) in Laos, Morgenshtern noted that the new year has been off to an enthusiastic start as it builds on the momentum from 2023 and with tourism prominently on the agenda.
2023 turned out to be a good year for the travel industry with the most notable Year-on-Year growth happening in Asia, where Agoda is well-established. Morgenshtern shared “Asia was last out, but fast out post-covid, leading to the highest percentage of YoY growth across Booking Holding brands like Agoda. This was driven by success stories like the popularity of Japan as an international destination, and South Korea and India…