Digital travel platform Agoda has introduced an AI-powered advertising campaign tailored for the Indian audience, featuring Bollywood star Ayushmann Khurrana. This initiative marks an innovative step in the travel industry ad space, utilizing cutting-edge AI technology to create over 250 customized videos for different locations across India and abroad.
In collaboration with Blink Digital, Agoda built a digital campaign around content created using Gan.ai’s generative AI technology. With this technology, a single video of Ayushmann Khurrana has been converted into over two hundred videos that each highlight a different destination. All videos feature Ayushmann, thanks to generative AI changing the voice-over, applying lip syncing, and adding contextual images.
The AI-powered ad adapts its content based on the viewer’s destination of interest. This ensures the ad is as relevant to its audience as possible and directs viewers to great value Agoda…