The initiative utilises AI technology to create over 250 customised videos for various locations in India and abroad.
Digital travel platform Agoda has introduced an AI-powered advertising campaign tailored for the Indian audiences, featuring Bollywood star Ayushmann Khurrana.
This initiative marks an innovative step in the travel industry ad space, utilising AI technology to create over 250 customised videos for different locations across India and abroad.
In collaboration with Blink Digital, Agoda built a digital campaign around content created using Gan.ai’s generative AI technology. According to the release, with this technology, a single video of Ayushmann Khurrana has been converted into over two hundred videos that each highlight a different destination. All videos feature Ayushmann, thanks to generative AI changing the voice-over, applying lip syncing, and adding contextual images.
The AI-powered ad adapts its content based on the viewer’s destination of interest. This ensures…