Agoda Leads in Global Hotel Rates, Outperforms Competitors: RatePunk Study
The world of travel has a new champion when it comes to hotel rates. In a comprehensive study by travel company RatePunk, Singapore-based Agoda has emerged as the leading platform offering the best hotel rates globally 34% of the time. The research, which carefully analyzed over 198,000 hotel searches from January 1 to December 1, 2023, revealed that Agoda managed to outperform its competitors, including Priceline and Booking.com’s mobile site, which came in second and third respectively.
Agoda Dominates in Asia and the Middle East
In the regions of Asia and the Middle East, Agoda demonstrated a significant dominance, providing the lowest prices in nearly half of the searches. This finding highlights Agoda’s strategic focus on the Asian market – a region known for its price sensitivity. By offering competitive rates, Agoda is strategically positioned to attract users in this rapidly growing travel…