Agoda, the digital travel platform, has unveiled an innovative AI-powered advertising campaign tailored for the Indian audience, featuring Bollywood star Ayushmann Khurrana. This groundbreaking initiative employs cutting-edge AI technology to generate over 250 customised videos for diverse locations in India and abroad.
Working in collaboration with Blink Digital, Agoda orchestrated a digital campaign using Gan.ai’s generative AI technology. This advanced technology transformed a single video of Ayushmann Khurrana into more than two hundred videos, each highlighting a distinct destination. All videos feature Ayushmann, with generative AI modifying the voice-over, applying lip syncing, and integrating contextual images.
The AI-powered ad dynamically adapts its content based on the viewer’s destination preferences. This ensures maximum relevance to the audience, directing them to enticing Agoda deals for their chosen destination.
Bollywood actor Ayushmann Khurrana expressed his…